Business and Marketing Advice
- Key Customer Triggers To Optimize Your Retail Loyalty Program (Shopify)
- Wholesale Opportunities: How To Scale Your Retail Business Through Bulk Selling (Shopify)
- How To Grow A Company Profitably (Cavi)
- 11 Online Sales Channels and How To Choose The Right Ones for Your Retail Business (Shopify)
- How 6 Brands are Using Machine Learning to Grow Their Business (Shopify)
Marketing Psychology, Branding and Sociology
- Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder (Moz)
- Building Consumer Awareness (Moz)
- How To Tap Into Social Norms to Build a Strong Brand (Moz)
- “#IDo”: What Social Media Marketers Can Learn From Weddings (Distilled)
Technical SEO and How-To
- “SEO Is Always Changing…” Or Is It?: Debunking the Myth and Getting Back to Basics (Moz)
- Beginner’s Guide to Structured Data for SEO (Moz)
- How To Get Your App Content Indexed By Google (Moz)
- How To Audit a Site For Structured Data Opportunities (Distilled)
- Optimizing Your Local Presence For Mobile Search (and Vice Versa) (Distilled)
- Tracking Mobile Visitors in Google Analytics (Distilled)
Mobile Search and Marketing Strategy
- How Does Mobile-First Indexing Work, and How Does It Impact SEO? (Moz)
- The Landscape of Mobile Search Is Changing. How Will You Adapt? (Moz)
- So You Have a Mobile-Friendly Website. What Now? (Moz)
- Mobile Strategy for Small Businesses (Moz)
- What Is ‘Mobile’? (SEO Chicks)
- Midweek Motivation: 16 Brands Getting Creative With Mobile (Distilled)
- 10 Things NOT To Do With Your Mobile Visitors (Distilled)
- When Responsive Design is Not An Option: A Checklist For Optimizing Your Mobile Site (Moz)
Book Reviews and Opinion Pieces
- Are Mobile Apps a Threat to the Web? (Distilled)
- “Who Wears a Tiara On a Jungle Gym?”: Why I’m Excited About Leaning In (SEO Chicks)
- What Online Marketers Can Learn From The Arts Sector (And Vice Versa) (SEO Chicks)
Distilled Searchscape Videos
Contributed to video scripts for the following sections:
- App Indexing and Deep Linking
- The Changing UI of Google Search
- New Devices
- Implicit Queries
- Keywords to Intent
How To Build Your Mobile-Friendly Website: The Distilled Best Practice Guide
Longform guide created for www.distilled.net. Co-authored with Kristina Kledzik.
View my conference talks and other presentations over on Slideshare.