Presentation Slides
Mobile First
- Look for Universal Results reports in common tracking tools, including
- rank tracking tools like STAT Analytics
- SEO tracking tools like SEMRush
- enterprise tools like Brightedge
- Structured data testing tool
- Content Everywhere by Sara Wachter-Boettcher (2012)
- Rob Bucci’s writing, particularly his recent Searchlove presentation on instant answers
Mobile Friendliness
- Mobile Friendly Testing Tool
- Search Console Mobile Usability Report
- Separate tab on the Pagespeed Insights tool
- you can use URL Profiler to check URLs in bulk with the Google mobile-friendliness tool
- you can use BrowserStack to simulate mobile browser experiences
- Read Google’s updated documentation in their Webmasters Mobile Guide
- Check out Google’s how-to guide for third-party software like WordPress or Joomla
- Craft a better mobile checkout experience with these tips from CRO tool CrazyEgg
Pagespeed and AMP
Mobile speed resources
- Mobile-specific tab on the Pagespeed Insights tool
- Resource for running webpagetest.org speed tests multiple times in a Google spreadsheet
AMP implementation resources
- Google’s AMP validation testing tool
- Resource from SEW on AMP implementation for WordPress
- Google tutorial on implementing AMP
- eBay’s notes on what went well and what was tricky in their implementation
PWAs
- Cindy Krum’s great Moz post on Progressive Web Apps (PWAs)
App Indexation and Streaming
- Check out my blog post about how to set up an app for indexation by Google.
- Google guidance on deep linking and app indexation
- Introduction to Firebase
- Cindy Krum’s Mozcon presentation
Additional Resources
- Google I/O and Apple WWDC 2016 videos
- Article on Voice Search and Instant Answers
- Dr Pete’s presentation on Optimizing for Voice Search